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CasesProof, not promises.
Three accounts, unfiltered. Clients stay anonymous here. You get names and the full deck in a personal conversation. All values in euros; sources are exports from the live ad accounts and client reporting.
From €450 per lead to a €1M business.
Started in April 2022 at €450 per lead. The offer was good, but the lead was too expensive to grow profitably. The lever was sharper positioning: budget moved to the offers that close, not the ones that get clicks.
- Cost per lead −81%
- ROAS from 1.68 to 6.95
- Leads per month from 61 to 172
- €1M revenue in year one, team grew to 10 people
- Booked by international tech corporations
ROAS
Leads per month
€678K invested. 9,090 sales.
New sales system, reworked offer, automated support and a higher customer lifetime value. First month after the new funnel: €32.1K revenue, 432 customers, 12.6% conversion rate. Calendar year 2023: €650K revenue, +130% versus the previous year, 6,931 customers.
Revenue per calendar year
Time periods: Meta spend and purchases from August 2023 to September 2026, about three years. Revenue figures refer to the first month and to calendar year 2023.
Sales and leads from one account.
One account, two goals: direct purchases on the website and leads for the coaching offer. Retargeting brings back those who almost bought.
Website purchases from the top campaigns
Period: August 2023 to September 2026. Source: Meta Ads Manager.
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