Home / Google Ads consultant Germany
Google Ads consultant GermanyGoogle Ads consultant in Germany. Optimized for closed deals.
Search, Performance Max, Shopping and YouTube for the German-speaking market and beyond. Built around one question: which searches end up as revenue, not which ones click cheapest.
What it comes down to.
Clean conversion goals
Only real inquiries and purchases count as success, with their real value. Everything else is observed, not paid for.
Structure by intent
Brand, competitor and generic searches are separated, so Performance Max does not just harvest demand that would have come anyway.
Search terms under control
A regular look at the actual queries. What never buys gets excluded before it eats budget.
Closed deals fed back
For B2B and services, your CRM tells Google which inquiry became a customer. Then Google learns what a buyer looks like.
Value-based bidding
Once there is enough data, the account bids on revenue or margin instead of volume.
Weekly numbers
A fixed report with revenue, cost per acquisition and ROAS. What does not work gets switched off.
Entering the German market?
Campaigns that work in English rarely survive a direct translation. German search behavior, long compound keywords, formal versus informal address and strict consent rules all change what works.
- Keyword research in German, by a native team, not translated lists
- Ad copy and landing page feedback for German, Austrian and Swiss audiences
- Consent Mode and tracking set up so data flows when it is allowed to
- Reporting and calls in English
Tracking is where most accounts lose money. See offline conversion tracking.
Typical findings
- Conversion goals that count page views or free downloads as purchases
- Performance Max mostly serving brand searches
- Broad keywords without a negative list
- Bid strategies running on too little data
In one account, a single broad brand keyword consumed 84% of the campaign budget on unrelated searches.
Short answers.
Do you only work with German companies?
No. We work with clients across the DACH region and internationally. Communication is in English or German.
Can you take over an existing account?
Yes. We only rebuild when the structure cannot be saved. Usually the account is usable and the tracking is the problem.
What budget makes sense?
It depends on customer value. If a new customer is worth several thousand euros, a few thousand euros per month is often enough to collect meaningful data. We run the numbers for your offer in the ads check.
How fast do results show?
Fixes to tracking and structure often show within two to four weeks. Bid strategies need longer to learn, depending on data volume.
Let me look at your numbers.
30 minutes, free of charge. You show me your ad account, I tell you where money is leaking and what I would test first. If it is not a fit, you still keep the findings.