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Meta Ads agency Germany

Meta Ads with a system, not with gut feeling.

Facebook and Instagram work when offer, creative and data fit together. We test every week, switch losers off fast and move budget to the winners. Meta is as much our core business as Google.

What we do

What it comes down to.

Offer first

Before a euro goes into ads, it has to be clear what the first purchase costs and returns.

Creative testing

Hooks and formats tested in a fixed rhythm. The hook rate decides whether an ad gets a chance at all.

Simple structure

A few campaigns with enough budget beat many small ones. The algorithm needs data, not micro-audiences.

Conversions API

Purchases and qualified leads go back to Meta server-side, so no data is lost to browsers and ad blockers.

Value rules

Meta is told which customers are worth more and may bid higher for them.

Measured retargeting

Catalog and cart retargeting for those who almost bought. In one account the cost per purchase there was €17.26.

Results

Two Meta accounts in numbers.

9,090
purchases on €678K spend over about 3 years (online academy)
€22.33
best cost per purchase, Black Week (online academy)
4,707
leads at €2.63 on average (fitness coaching)
22.3%
hook rate across 168 campaigns (online academy)
Meta Ads Manager of the online academy: 168 campaigns, EUR 677,799 total spend, hook rate 22.28 percent, campaign names redacted
Original view from Meta Ads Manager, August 2023 to September 2026. Campaign names redacted. Click to enlarge.

All cases with time periods and sources

FAQ

Short answers.

Who are Meta Ads right for?

Offers that can be shown and do not need an acute search: coaching, online courses, e-commerce, events, and B2B with a clearly defined audience.

Do you produce the creatives?

Concepts, hooks and scripts come from us. For production we work with specialists from our team or with your footage and creators.

Do I need a large budget?

No, but enough to generate data every week. How much that is depends on the price of your offer.

What about leads that never buy?

That is exactly why we feed back which leads became customers. Then Meta optimizes for buyers instead of form fills.

Let me look at your numbers.

30 minutes, free of charge. You show me your ad account, I tell you where money is leaking and what I would test first. If it is not a fit, you still keep the findings.

Book a free ads check