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Offline conversion trackingOffline conversion tracking, set up for you.
Every bid strategy is only as good as the data it gets. We make sure Google and Meta see real inquiries, real values and real closed deals. You do not have to touch a line of code.
What it comes down to.
Clean up conversion goals
What counts as success and what is only observed? Duplicate and wrong goals go.
Real values instead of flat rates
The actual order or deal value goes to the platform, not a fixed estimate.
Offline conversion import
The click ID is stored with the form, the closed deal from the CRM goes back to Google.
Conversions API
The same principle for Meta, server-side and independent of the browser.
Enhanced Conversions for Leads
More deals matched through hashed customer data, set up in a privacy-compliant way.
Consent done right
Consent Mode and banner configured so data flows when it is allowed to.
From click to closed deal and back.
Store the click ID
The Google Click ID is saved with the form in a hidden field or in the CRM.
Maintain the status
The CRM records what became of the lead: qualified, proposal, won, with value.
Feed it back
The data goes to Google and Meta regularly, by upload or automatically.
Switch the bidding
Once enough deals come back, the account bids on deals or on value.
How the setup runs
- Inventory: Which conversion goals exist, what do they really count, where is data lost?
- Concept: Which stages from your sales process go back to the platforms, with what value?
- Implementation: Tags, hidden field, CRM integration, consent. We build it, your team only grants access.
- Test: Real test inquiries from click to CRM and back.
- Switch: As soon as enough deals come back, we change the bidding.
What you have afterwards
- Conversion goals that only count real inquiries and purchases
- Closed deals from the CRM in Google Ads and Meta
- Documentation of what is measured where
- Numbers in the account that match your books
Short answers.
Do I need a CRM for this?
It helps, but it is not required. To start, a spreadsheet that records which lead bought is enough.
Is this GDPR-compliant?
Yes, if consent and contracts are in order. We set it up technically clean. The legal assessment belongs with your data protection officer.
Which systems do you connect?
Common CRM and shop systems through their interfaces or through automation tools. In the ads check we clarify what you have in place.
How long does the setup take?
Cleaning up conversion goals takes days. Offline conversions depend on how your CRM is built.
Let me look at your numbers.
30 minutes, free of charge. You show me your ad account, I tell you where money is leaking and what I would test first. If it is not a fit, you still keep the findings.